FIRST ON THE FLOOR  by Jonathan Broadway – Owner

Starting a dance wear company that focuses on the sport, the athlete and ultimately the design, all started with my love of sports.

Major sports company’s manufacture clothing to bring out the best in their athletes, so I wanted the same for our sport!
Our garments look beautiful, are really comfortable and incredibly functional.
Wearing our brand of dance wear will give you more confidence when you step out onto the dance floor, in practice and for competitions.

With my team of ateliers and seamstresses in Cape Town and Johannesburg, we have balanced the perfect collaboration of research and development, to the final design that makes the dance floor.

A premier brand of Dancewear and the first ever South African on-line Dancewear shop.

Jonathan and The BAILA Team
BAILA Dancewear Company